Reeve Collins | CEO
Reeve Collins brings significant experience in Direct Response TV, product development, video and commercial production, online advertising, corporate operations and finance to digital video studio RedLever.
Prior to RedLever, he was CEO of KTV Digital Media, a production studio and video destination site operator, which was acquired by Adconion Media Group in October 2008. RedLever is wholly-owned subsidiary of Adconion.
Earlier, Collins founded Fingerprint Promotions, providing entertainment studios with specialty advertising and promotional products for the theatrical and DVD releases of their feature films.
Before Fingerprint Promotions, Collins co-founded Fusiondirect, a direct response TV agency that created its own products then managed all aspects of the process from inception to sale. Its most successful product line grossed over $7 million in sales.
Previously, Collins was a board member and the financier of RAW Progressive Films, a Los Angeles-based production company specializing in the production of music videos, commercials, and feature films.
Preceding RAW, Collins co-founded TrafficMarketplace, where he was responsible for all operations and built the company from 2 to 25 people, positioning it for a sale to Uproar and, subsequently, Vivendi-Universal (NYSE:V).
Collins began his career as an original employee and Series A & B investor in Avenue A (NASDAQ: AQNT). During his tenure with Avenue A, he assisted with the creation of the media department, pioneered the processes and procedures for online media buying, and managed multimillion dollar media budgets.
As the COO of RedLever, Inc., Richard Shore is responsible for the digital video studio’s overall content strategy on both the production and distribution side, in addition to sales and delivery. He is also engaged in all aspects of business development, securing strategic relationships with content providers and Web outlets worldwide.
Prior to RedLever, Shore was COO of KTV Digital Media, a production studio and video destination site operator, which was acquired by Adconion Media Group in October 2008. RedLever is wholly-owned subsidiary of Adconion.
Earlier, he was the General Counsel and Chief Administrative Officer of First Look Studios, Inc, a $100 million mini-major studio with activities in all aspects of independent film, including production, theatrical distribution, home video distribution for rental and sell-through, first-run and syndication TV sales and international sales. As CAO, Shore oversaw Business & Legal Affairs, Human Resources, Worldwide Servicing and I.T for First Look Studios. As one of the newly formed studio's key executives, Shore played a leading role in negotiating transactions, developing corporate policy and strategizing for the company's future growth. In addition, he also led several special projects primarily focused on the integration of newly-acquired assets into the studio’s existing platform, and led the development of the studio's digital strategy, generating revenue from the existing film library.
Before becoming CAO in mid-2006, Shore served as Senior Vice President of Business & Legal Affairs and General Counsel for the studio. In this position he was responsible for negotiating all the company’s sales, acquisition and production deals, while managing a group of attorneys. He also led efforts to develop and implement overall corporate policies and oversaw the establishment of the company’s credit facility.
Before landing at First Look, Shore served as Senior Vice President of Business Affairs and Operations at Capital Entertainment Corporation, a film production and home entertainment distribution company which merged with First Look Media to form First Look Studios in 2005. In addition to overseeing acquisitions and partner relations, Shore was responsible for identifying new opportunities and structuring all deals for the company. A strategic advisor for acquisitions, production, and financing in the media and entertainment industry, he managed Capital Entertainment Corporation and its three subsidiary companies.
Previously, Shore was Director of Business Affairs for Sony Pictures Television International, where he was responsible for acquiring programming for Sony’s international networks, including SET and AXN. Before that he was Manager, then Director of Business and Legal Affairs for Sony Pictures Digital, where he negotiated and drafted content acquisition & distribution agreements for Sony’s mobile and broadband platforms, technology license agreements, and production & service agreements for both domestic and international partners. Prior to that, Shore worked in Business and Legal Affairs at Showcase Entertainment.
Shore is a graduate of the California Western School of Law, and holds a Bachelor’s degree from McGill University in Montreal, Canada.
An Adconion Media Group company