Who We Are

Co-founded in 2008 by President Richard Shore and Reeve Collins, RedLever is a global studio at the nexus of advertising and entertainment that enables brands to maximize their digital entertainment investment by offering the ability to control their online presence, message and distribution. Offering full, in-house studio capabilities, RedLever works with premium brands and talent to create, produce and distribute content to an audience of 325 million unique Internet users across multiple platforms. RedLever’s solutions include integration, original, custom series and sponsorships.

A subsidiary of Adconion Media Group, the largest independent global audience network providing compelling interactive media solutions to advertisers, RedLever leverages its exclusive relationship with Joost Video Network to enable brands to hyper target their audience across multiple platforms in order to increase brand awareness and customer loyalty. RedLever’s distribution combines massive global scale with granular audience reach and targeting capabilities.

The company’s recent projects have delivered strong ROI for major brands including McDonald’s, TRESemmé, U.S. Army, Lactaid, Paramount Studios, Agility Studios and Grey Goose. RedLever has worked with high-profile talent including Terrell Owens, Baron Davis, Joe Montana, Bruno Mars, Jennifer Lopez, The Script and Shakira.

Headquartered in Santa Monica, Ca., RedLever also has full-service offices in New York, London and Sydney.