RedLever produced and distributed six webisodes for Burton Snowboards targeting extreme/winter sports enthusiasts with an emphasis on active-lifestyle women. Two webisodes were distributed each week on 20 portal sites with high-impact placements as well as on 75 of the top 100 video sites.
Results
The webisodes achieved 100,000 viral views per episode within three weeks of release.
The :60 trailer was featured offline on Ripple TV in retail.
More than 400 media outlets picked up a PR Newswire announcement.
www.backontopps.com, and auto-streamed, in-banner video was placed on destination sites targeting sports-oriented males, 18-34.
Results
With the auto-stream, there were more than two million video streams delivered, and the expandable banners delivered hundreds of thousands of videos streamed with a two percent interaction rate and ten percent of the viewers engaged for the full five minute episode.
